Many bloggers and online publishers have asked us about how to write sponsored posts effectively. Here are our top 10 tips:
1. Fill out your profile accurately and make sure you enter in your fee (inclusive of PayPal fees)
Our system utilizes this data to find the best matches for you. Our algorithm crunches the data you provide, thus the less information we have the less opportunities you will receive. If you can fill out your traffic stats that will be helpful for brands trying to figure out your potential reach. In addition, PayPal charges fees to you when you receive money. Please add these to your fee as we cannot avoid these charges. PayPal fees are typically $0.30 + 2.9%.
2. Apply to opportunities with page view targets that you can attain
Every brand has a budget, and it’s not open ended. In order to compensate for this, we’ve asked brands to set aside a maximum cost per view, since the post is expected to live forever online but our time frame is only 10 weeks we are able to get a relatively higher cost per view than most. The sky’s the limit in terms of what you can earn on sponsored content. (A good rule of thumb is 2-3% of monthly uniques.) The thing to remember here is to be as accurate as you can. We know this is hard. Our system unfortunately does penalize you if you are accepted into a campaign and then miss the traffic number by more than 50%.
3. Be responsive – Try to accept a request within 24 hours (responsiveness score)
Most of the time the brand and our algorithm prioritizes publishers on a first-come first-serve basis. We all have smartphones now and we’ve created a mobile friendly website too. Take advantage of it. Our brands want to get their campaigns started as soon as possible and we know you want to get started quickly too. The sooner you apply the sooner we can get started! On your profile you will note a responsiveness score which will let brands know how responsive you are should you decide to work together.
4. Once you’ve accepted a campaign stick with it, if you are on the fence don’t apply
Don’t drop out of a campaign. Know the rules, know how it works and stick it through.
Dropping out of a campaign is probably the worst thing you can do. Brands are expecting you to follow through and post your story. Of course there are always unforeseen circumstances, but if there might be something coming up on the horizon, it is better to err on the side of opting out of the campaign.
5. Adhere to the dates and flow of the campaign
You’ll be able to see (in some instances) the progress of other publishers in the campaign. There is usually more than one person in a campaign, but regardless of how many there are, brands have dates and deadlines to hit. If a brand is late in approving a draft or getting their campaign started, our system will always adjust those dates for you. If not, please email us directly at email@example.com. However, try to make sure that you stay on or ahead of the due dates, please!
6. Keep your communication on the system to ensure your safety
We’ve created a small chat system that allows you to communicate directly with the brand. It is against our terms and conditions to try and go around our platform. Also, once you go off the system all of the services that we have implemented for your safety are no longer effective. Please keep all communication on the platform!
7. Don’t just cut and paste the brand brief.
In some instances we are buying additional media to promote your story. Your name is on this! Show the world how well you write. Just because a brand would like to sponsor your writing doesn’t mean you have sold out. It’s actually your big break. Some brands use your content to further promote their brands and we at Cooperatize also buy additional media space to promote your content. In a way it’s the best of both worlds, you get exposure to the world seeing your work and you get paid. Make your content memorable!
8. Promote the story! Readers read, brands are happy, and you get paid more.
Know that the Cooperatize model is about driving readers to your page. A story that is not read does no good to the brand, to you, and to us. The story is sponsored which means that the brand is paying for exposure to your audience. If you Tweet something again to reach a greater audience, you are not spamming them. You are trying to reach a goal and perhaps some of your original followers missed it the first time around. You can’t refuse to promote your content, but insist on being paid.
9. Don’t forget your trusty e-mail list!
It’s great to use social media like Twitter, Facebook, Pinterest, Instagram, Periscope, Meerkat, and the countless number of other platforms to increase your story’s views as well as your brand visibility. Chances are if you’ve been in the blogging business for a while, you’ve set up an e-mail capture form like Sumo’s List Builder. Put that e-mail list to good use! Let your readers know about your sponsored post and of course, clearly tell your readers this post was sponsored by the brand. E-mail is still one of the most underrated ways to reach your audience!
10. Do your research
We normally provide a ton of resources for each campaign for you to read up on or reference in your story. Needless to say, doing your own research about the brand and their specific campaign will make you more knowledgable about the campaign and make it easier for you to weave the brand into a story on your blog. The best sponsored stories are the ones that don’t feel like they are sponsored at all! These stories are interesting all by themselves because they have a beginning, middle, and end. A great example of a sponsored post is the partnership between The Atlantic and Netflix to promote House of Cards. We are not saying you have to write like the Atlantic, but the principle still applies.