The Cooperatize Journal provides content and digital marketing news, commentary, and blogging tips for travel and lifestyle brands and bloggers. We focus on producing in-depth action-oriented analysis that CMOs, marketers, and influencers can use every day. We are avid travelers and believe travel is the best place to find the most authentic stories :).
54% of marketers see influencer fraud as the number one challenge to a successful influencer marketing campaign. HBO’s Fake Famous has put influencer marketing into mainstream media but also highlights some of its pitfalls. Former New York Times and current Vanity Fair contributor Nick Bilton casts three influencer hopefuls and buys them robot followers, and eventually, robot engagement in […]
Photo by Emerson Peters from Unsplash by Mike Powell, Editor in Chief, Dogembassy.com Admit it—holidays are exponentially more enjoyable when your dog gets to tag along! Fortunately, dog-friendly travel destinations in the U.S. are becoming a norm, which means you can skip the boarding and begin drafting your pet-focused itinerary. Whether you host a dog […]